QVCUK.com wins a Hitwise Top 10 Award for 2006
20 March 2007:
http://www.qvcuk.com has ranked sixth in the Hitwise Shopping & Classified - Department Stores category, based on the market share of UK visits it's received throughout 2006. The Hitwise UK Online Performance Awards celebrate the most successful UK websites in 50 key selected industries. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.43 million UK internet users - the largest online sample of its kind - this unique awards programme recognises excellence in online performance through public popularity.
http://www.qvcuk.com is the website of QVC, the UK's leading television shopping channel, and has over 15,000 products available at any one time. The QVC Video Centre was launched on the website in October 2006, allowing broadband customers to watch video clips of the day's products, and since March 2007 they've also been able to access video clips for many of their favourite products from the product detail page. During December 2006, http://www.qvcuk.com took 15.8% of all QVC UK's sales.
Gina Deeble, Head of Interactive Content at QVC UK, said, "The success of our website's popularity is a result of the vast range of products we offer our customers, the clear layout, the ease of search and up-to-the-minute stock availability, ensuring customer satisfaction.
"One of our most successful strategies has been to cater for the needs of our QVC customers by ensuring that our multi-channel experience is consistent - whether you're online, watching TV or purchasing QVC products on your mobile phone. For example, we provide clips of thousands of products on the website, including on-air replays of the day's products and the Today's Special Value product".
Hitwise UK said, "The online success of http://www.qvcuk.com is a fantastic achievement. As Hitwise measures over 900,000 websites, being one of the most popular websites visited by UK internet users demonstrates the strength of http://www.qvcuk.com's online marketing success."
For further information, contact:
Sarah Milward
Flagship Consulting
T: 020 7886 8448
About QVC
QVC UK is part of a $7 billion global business which reaches over 160 million homes worldwide. The company offers a wide variety of brand name products within its categories of apparel and beauty, jewellery, home innovation and home style. QVC is a subsidiary of Liberty Media Corporation.
QVC UK broadcasts from Marco Polo House, London, 24 hours a day, 364 days a year with 17 hours of live programming each day (from 09:00 to 02:00 UK time). The Customer Operations Centre is located in Knowsley, Merseyside. In February 2007 QVC was available to 19.3 million digital terrestrial, satellite and cable homes in the UK. QVC's website is http://www.qvcuk.com.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique network-based approach to internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behaviour of 25 million internet users. This unprecedented volume of internet usage data is seamlessly integrated into our easy-to-use web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise is a privately-held company with headquarters in New York City, and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at www.hitwise.com and the Hitwise Data Centre at www.hitwise.com/datacenter.
